Some types of media can be changed from analogue to digital such as films. "Electronic conversion and transmission (boradcast) of media like film, which are physical analogues...do not represent a complete break with traditional analogue media." (Page 15)
Its the physical that stops something from being undigitalised.
E.g. Handwriting in letters, to a word processed letter obviously holds commonolity but just showing different formats. An email doesnt represent a hadnwritten letter well. You can edit your taste but not to your true personal style. Theres a digital and real style.
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